The Nordic Environmental Label as well Swan label is a trademark established in 1989 and the official ecolabel for Sweden, Denmark, Finland, Norway and Iceland. Pruducts or services signed by it have fulfilled stringent environmental and climate criteria proofed in a standardised process about origin of the raw material and it’s composition, limits of pollution and others ecological and social facts : http://www.nordic-ecolabel.org/criteria/the-criteria-process/
Criteria for paper, pulp, and printing : http://www.nordic-ecolabel.org/portals/paper/criteria-for-nordic-ecolabel/
The positive effect of the label -as they say- is, that the "Nordic Ecolabel trademark has strengthened companies´ own marketing and selling campaigns. World-leading companies have Nordic Ecolabelled products, for example Procter & Gamble, Samsung, Sharp, Fujitsu, Scandic Hotels, and SCA."
Today there are certified products is more than 67 groups.